{"id":7441,"date":"2026-10-12T16:21:23","date_gmt":"2026-10-12T16:21:23","guid":{"rendered":"https:\/\/play-live.eu\/?p=7441"},"modified":"2026-10-12T16:21:23","modified_gmt":"2026-10-12T16:21:23","slug":"how-emma-hayes-is-changing-the-uswnt-and-transforming-the-womens-game","status":"publish","type":"post","link":"https:\/\/play-live.eu\/?p=7441","title":{"rendered":"How Emma Hayes Is Changing The USWNT And Transforming The Women&#039;s Game"},"content":{"rendered":"<p class=\"subnav-title ff-ffc bold fs-23 lh-25 uc pd-b-10\">\n            POPULAR SEARCHES\n          <\/p>\n<p class=\"subnav-title ff-ffc bold fs-23 lh-25 uc pd-b-10\">\n            BROWSE BY\n          <\/p>\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed><strong>U.S. NATIONAL TEAM TRAINING CENTER (Fayetteville, Ga.)<\/strong> \u2013 The epiphany came to Emma Hayes about a decade ago.<\/p>\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>She was well into her coaching tenure at Chelsea and her team had just lost to rival Arsenal, 1-0, in the 2016 FA Cup final at Wembley Stadium.<\/p>\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>When Hayes talks about this moment, she explains the Gunners deserved to win that game. What she couldn\u2019t see at the time \u2013 but very clearly understands now \u2013 is why her players were so off that day. Their reaction times were slower than normal and their coordination was like &#8220;watching a group of people that looked separated from their bodies,&#8221; Hayes recently told a small group of reporters at the U.S. Soccer National Training Center near Atlanta.<\/p>\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>&#8220;I remember in the middle of the game thinking, \u2018What\u2019s wrong with them?\u2019&#8221; Hayes continued. &#8220;\u2018Is it their nerves?\u2019&#8221;<\/p>\n<p><span>Emma Hayes and the U.S. women&#8217;s national team. (Photo by Georgia Soares\/USSF\/Getty Images)<\/span> <\/p>\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>Hayes later learned her players were at different points in their menstrual cycles and that, in some cases, those hormonal fluctuations were affecting their performance. She was at a loss. &#8220;Why don\u2019t I know these things?&#8221; she asked herself.\u00a0<\/p>\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>Brain fog, fluid retention, inflammation, cramping, pelvic floor issues \u2013 these are things women know all too well. This caused Hayes to think about her own body \u2013 she\u2019s been open about her endometriosis diagnosis \u2013 and how little she really knew. In her players\u2019 case, they were navigating this while trying to compete at the highest level.<\/p>\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>&#8220;We\u2019re asking players to perform in a culture that says, \u2018Oh, you\u2019ve got a period? Sit out,\u2019&#8221; Hayes said. &#8220;I was like, \u2018It\u2019s not good enough. We don\u2019t want to sit out.&#8221;<\/p>\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>Since then, Hayes has made it her life\u2019s work to normalize conversations around women\u2019s health and transform what was once treated as a taboo topic into a superpower.\u00a0<\/p>\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>Through her own research, she discovered there is no degree devoted solely on female physiology. If she wanted to truly understand women\u2019s bodies, she would have to build that education herself \u2013 seeking out scientists, former players, coaches and other like-minded people who were asking the same questions.<\/p>\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>So she did.\u00a0<\/p>\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>The result is an entire ecosystem \u2013 first at Chelsea and now as the U.S. women\u2019s national team manager \u2013 created around putting the female lens &#8220;at the heart of everything we do.&#8221;\u00a0<\/p>\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>Part of the end goal is that this contributes to developing a team to win. The Americans are preparing for the 2027 World Cup in Brazil and then the Olympics on home soil in 2028. The squad is currently in the middle of an international window \u2013 they fell to Spain 2-0 in a friendly on Saturday and will face the defending World Cup champions again on Tuesday \u2013 before turning focus to qualifying for next summer\u2019s tournament in November.<\/p>\n<p><span>Emma Hayes led the USA to Olympic gold in 2024. (Photo by Brad Smith\/ISI\/Getty Images).<\/span> <!--&gt;<\/p>\n\n\n\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>The other part, though, is larger than that.\u00a0<\/p>\n\n\n\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>Hayes and her passionate staff want to share their findings with women and girls at every level of the sport. Which is why Hayes and U.S. Soccer opened the second annual HerLens Conference \u2013 which was held internally last year \u2013 to 300 people, ranging from NWSL general managers to youth soccer coaches at the National Training Center earlier this month.\u00a0<\/p>\n\n\n\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>The two-day event included interactive sessions about bias and inclusivity, why girls stay or leave the game, building women- and girls-centric team culture, and more. And she introduced attendees to the term \"Female 360,\" a holistic approach that considers every aspect of the female player\u2019s experience on and off the field.<\/p>\n\n\n\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>\"For me, this is more than winning on the pitch,\" Hayes said. \"This is transformational. I think my purpose, my mission, came from a losing situation and I felt robbed. I felt denied. I felt like, how have I, at this stage of my life, [not known] these things about myself?\"<\/p>\n\n\n\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed><strong>HAYES TOOK OVER<\/strong> as the U.S. national team head coach a few weeks before the 2024 Paris Olympics. It was a whirlwind way to begin a new job, and she led a group of players she\u2019d only just met to a gold medal.<\/p>\n\n\n\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>Afterward, she surveyed every player and staff member: \"OK, where do we go from here?\"<\/p>\n\n\n\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>A couple of months later, Hayes introduced her approach for reframing women\u2019s soccer through a female lens in an effort to not just copy and paste a game inherited from men. She\u2019s been instilling her vision ever since.\u00a0<\/p>\n\n\n\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>\"It was like a light bulb went off in my brain, like, \u2018Yeah, duh!\u2019\" U.S. and Manchester City midfielder Sam Coffey told me. \"It was like, \u2018Wow, this makes so much sense. How am I just recognizing this?\u2019 It was almost like catching my own bias and my own acceptance for how things had been up until that point.\"<\/p>\n\n\n\n<p><span>Sam Coffey is one of the USWNT stars benefiting from the new approach. (Photo by Brad Smith\/ISI Photos\/USSF\/Getty Images)<\/span> --><\/p>\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>A fundamental part of Hayes\u2019 methodology is the recognition that women and men have distinct needs, from nutrition, sleep and recovery to uniforms and even the placement of scales outside the locker room. Her staff has examined data revealing differences in how male and female players cross the ball into the box and how much space goalkeepers take up within it. What works for men doesn\u2019t necessarily work for women, and building a better blueprint starts with understanding those differences.<\/p>\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>&#8220;I think so much of the women&#8217;s game has just been dominated by what we know to be true of male players instead of, hang on a second, these are completely different athletes,&#8221; said Coffey, who was part of the squad that won Olympic gold two years ago.\u00a0<\/p>\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>&#8220;And that\u2019s not a weakness or a disadvantage. It\u2019s just, how do we best serve us instead of how do you get the best out of men. Because we\u2019re not men.&#8221;<\/p>\n<p><span>The U.S. women&#8217;s national team ahead of a match against Spain. (Photo by Georgia Soares\/USSF\/Getty Images)<\/span> <!--&gt;<\/p>\n\n\n\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>Hayes calls the senior team her \"proving lab\" and the National Training Center serves as an incubator for new ideas \u2013 a space to think critically, connect and reimagine what\u2019s possible. The goal is for those principles to extend beyond the national team, reaching youth clubs and soccer communities across the country.<\/p>\n\n\n\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>With support from the federation and its CEO and secretary general JT Batson, Hayes hopes to transform the future of the game for women and girls. The 2031 World Cup, which the U.S. plans to co-host, offers a chance to see how much progress can be made when the needs of female athletes are at the center of the conversation.<\/p>\n\n\n\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>\"Emma wants us to be trendsetters,\" Tash Patel, director of sporting analytics for the women\u2019s national team, said during her classroom session about coaching the women\u2019s game.<\/p>\n\n\n\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>That\u2019s what this program has always been known for. From winning World Cups to finding ways to start families while continuing to play to fighting for equal pay, the national team has consistently pushed the game forward, striving to leave it better than they found it and serve as role models around the world.<\/p>\n\n\n\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>This is simply the next iteration of that legacy.<\/p>\n\n\n\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed><strong>THE IMPACT THIS <\/strong>has had on the players has been transformative. Hayes has seen their confidence grow as they\u2019ve gained more knowledge, and Coffey can attest to this. She\u2019s more comfortable speaking openly about where she is in her cycle and how her body feels, whether she\u2019s competing for club or country.<\/p>\n\n\n\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>Georgie Bruinvels, the female health and research innovation lead for the team, has played an integral role in spearheading much of this. She tracks the players\u2019 cycles and Oura Ring stats \u2013 only if they are willing as this is not mandatory \u2013 to better understand each player\u2019s individual needs and how to best support them.<\/p>\n\n\n\n<p><span>The USA will challenge Spain as one of the top teams at the 2027 Women's World Cup. (Photo by Scott Taetsch\/USSF\/Getty Images)<\/span> --><\/p>\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>&#8220;She\u2019s always looking for little 1% ways to approach things from a female point of view, down to the temperature of our meeting room,&#8221; Coffey said, noting that it should be 68 degrees because that\u2019s the temperature that women process information most efficiently.\u00a0<\/p>\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>&#8220;I\u2019ll be filling my plate for dinner and she\u2019s like, \u2018I would get extra anti-inflammatory foods if I were you!\u2019 And I&#8217;m like, \u2018All I want is chocolate, but OK!\u2019&#8221; Coffey said, laughing. &#8220;All these little things add up over time and cumulatively make such an impact on how we feel and how we perform.<\/p>\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>&#8220;They\u2019re detailed down to the T. It\u2019s not just taking an ibuprofen and calling it a day. And I&#8217;ve noticed a difference.&#8221;<\/p>\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>As for how this entire mindset is spreading across the sport, Coffey said she brings back habits from national team camp to Man City \u2013 like the &#8220;yogurt pot&#8221; parfait recipe that Bruinvels has introduced her to.<\/p>\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>&#8220;In my club and country environments, I do 100% feel like nothing is a hand-me-down,&#8221; Coffey said. &#8220;It feels tailored to being a female and we\u2019re only going deeper in our understanding of that, which is super cool.&#8221;<\/p>\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>While Hayes\u2019 strategy may end up giving the Americans a competitive edge \u2013 because not every team or federation will have these same resources \u2013 all of this information is not something they plan to gatekeep.<\/p>\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>&#8220;I want every little girl and woman, no matter what your practice is in our sport, to feel like this is more than just playing the game,&#8221; Hayes said.\u00a0<\/p>\n<p class=\"ff-h fs-16 lh-1pt6 mg-b-15 article-content\" data-v-baabd5ed>&#8220;I think we can impact society in a profound way.&#8221;<\/p>\n<p style=\"color:#555555;font-family:inherit;font-size:12px;font-weight:700;letter-spacing:0.08em;line-height:1.5;margin:0 0 12px\">FOX SPORTS NEWSLETTER<\/p>\n<p style=\"color:#404040;font-family:inherit;font-size:16px;line-height:1.5;margin:0 0 20px\">Follow your favorite leagues, teams and players for a personalized daily newsletter.<\/p>\n<p style=\"color:#555555;font-family:inherit;font-size:13px;line-height:1.5;margin:12px 0 0\">Create or log in to your FOX Sports account.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>POPULAR SEARCHES BROWSE BY U.S. NATIONAL TEAM TRAINING CENTER (Fayetteville, Ga.) \u2013 The epiphany came to Emma Hayes about a decade ago. She was well into her coaching tenure at Chelsea and her team had just lost to rival Arsenal, 1-0, in the 2016 FA Cup final at Wembley Stadium. When Hayes talks about this [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":7440,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-7441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-soccer"],"_links":{"self":[{"href":"https:\/\/play-live.eu\/index.php?rest_route=\/wp\/v2\/posts\/7441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/play-live.eu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/play-live.eu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/play-live.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7441"}],"version-history":[{"count":0,"href":"https:\/\/play-live.eu\/index.php?rest_route=\/wp\/v2\/posts\/7441\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/play-live.eu\/index.php?rest_route=\/wp\/v2\/media\/7440"}],"wp:attachment":[{"href":"https:\/\/play-live.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/play-live.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/play-live.eu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}